- Editor Title
The Editor Title criterion is used to select the type of editor/reporter you want to reach at the media outlet. Editor Title is a selection under each media type, however the titles listed are unique to each media type.
One Editor Title may be selected for each list you build. If you want more that one Editor Title, select the option to build another list when you reach the “Review Your Media List Selections” page.
- Magazine Category
The Magazine Category criterion is available under the Magazines and Newsletters selection. It allows you to choose magazines based on their editorial focus. Every magazine in Cision’s database is grouped into a Magazine Category. Each Magazine Category is then further divided into sub-categories to allow you to better target your list.
In the selection box, the Magazine Categories are listed alphabetically. The sub-categories are listed beneath each Magazine Category. The number in parenthesis represents the approximate number of magazines included in that Magazine Category or sub-category. By selecting a Magazine Category, you are automatically selecting all of its sub-categories. Therefore, the number in parenthesis next to the Magazine Category represents the sum of the number of magazines in each of its sub-categories.
To select multiple Magazine Categories or sub-categories, hold down the Ctrl key (PC) or the Option key (Mac) and click on each category that you want to include.
- Radio Station Format
The Radio Station Format criterion is available under the Radio Stations selection. It allows you to select radio stations based on the station’s format, such as News, Talk, or Top 40.
In the selection box, the Radio Station Formats are listed alphabetically. The number in parenthesis represents the approximate number of stations in the U.S. that have the specified format. Please Note: Because you will be selecting additional criteria to better target your list, this number does not represent the number of stations that will be included in your list.
To select multiple formats, hold down the Ctrl key (PC) or the Option key (Mac) and click on each format that you want to include.
- Circulation
The Circulation criterion is available under the Daily Newspapers and the Community Newspapers selections. It allows you to build a list based on the circulation of the newspaper.
There are four sets of circulation levels from which to choose: 10,000 and over; 25,000 and over; 50,000 and over; and 100,000 and over. The number in parenthesis represents the approximate number of newspapers that fall within that circulation level.
- States
The State criterion is available under the Daily Newspapers, the Community Newspapers, the Television & Cable Broadcast Outlets, and the Radio Stations selections. It allows you to select media based on the state in which the media outlet is located.
The State selection box alphabetically lists all of the states in the U.S. The number in parenthesis represents the approximate number of media outlets that are located in the state for the specified media type.
To select multiple states, hold down the Ctrl key (PC) or the Option key (Mac) and click on each state that you want to include.
- DMA Markets by Name
A DMA (Designated Market Area) is a geographical region set up by the A.C. Nielsen Company. The counties that make up a city's television viewing area define a DMA. DMAs are ranked in order by the number of households with televisions. All U.S. counties, except the North Slope of Alaska, fall into a DMA. DMA markets cover a larger area than MSA (Metropolitan Statistical Area) markets.
The DMA Markets by Name criterion is available under the Daily Newspapers, the Community Newspapers, the Television & Cable Broadcast Outlets, and the Radio Stations selections. It allows you to build a list of media located in the DMA markets of your choosing.
The DMA Markets by Name selection box alphabetically lists all of the DMAs in the U.S. The number in parenthesis represents the approximate number of media outlets that are located in the DMA for the specified media type.
To select multiple DMAs, hold down the Ctrl key (PC) or the Option key (Mac) and click on each DMA that you want to include.
- MSA Markets by Name
The United States government divides the country into statistical areas. Each of these statistical areas is called an MSA (Metropolitan Statistical Area). Each MSA includes the metropolitan city and the surrounding suburban areas as defined by the United States government. MSA markets cover a smaller area than DMA (Designated Market Area) markets.
The MSA Markets by Name criterion is available under the Daily Newspapers, the Community Newspapers, the Television & Cable Broadcast Outlets, and the Radio Stations selections. It allows you to build a list of media located in the MSA markets of your choosing.
The MSA Markets by Name selection box alphabetically lists all of the MSAs in the U.S. The number in parenthesis represents the approximate number of media outlets that are located in the MSA for the specified media type.
To select multiple MSAs, hold down the Ctrl key (PC) or the Option key (Mac) and click on each MSA that you want to include.
- Top DMA Markets
A DMA (Designated Market Area) is a geographical region set up by the A.C. Nielsen Company. The counties that make up a city's television viewing area define a DMA. DMAs are ranked in order by the number of households with televisions. All U.S. counties, except the North Slope of Alaska, fall into a DMA. DMA markets cover a larger area than MSA (Metropolitan Statistical Area) markets.
The Top DMA criterion is available under the Daily Newspapers, the Community Newspapers, the Television & Cable Broadcast Outlets, and the Radio Stations selections. It allows you to build a list of media located in top-ranked DMA markets.
There are four sets of top-ranked DMA market ranges from which to choose: Top 10 Markets; Top 25 Markets; Top 50 Markets; and Top 100 Markets. The number in parenthesis next to each market range represents the approximate number of media outlets that are located in the range of markets for the specified media type.
- Top MSA Markets
The United States government divides the country into statistical areas. Each of these statistical areas is called an MSA (Metropolitan Statistical Area). Each MSA includes the metropolitan city and the surrounding suburban areas as defined by the United States government. MSA markets cover a smaller area than DMA (Designated Market Area) markets.
The Top MSA criterion is available under the Daily Newspapers, the Community Newspapers, the Television & Cable Broadcast Outlets, and the Radio Stations selections. It allows you to build a list of media located in top-ranked MSA markets.
There are four sets of top-ranked MSA market ranges from which to choose: Top 10 Markets; Top 25 Markets; Top 50 Markets; and Top 100 Markets. The number in parenthesis next to each market range represents the approximate number of media outlets that are located in the range of markets for the specified media type.
- List Sort Order
This section of the Checkout page deals with the method you would like to have your list sorted for you.
There are seven ways in which to sort your list(s):
- Media Name (each list will be sorted alphabetically by media name)
- Editor Name (each list will be sorted alphabetically by editor/reporter name)
- State, City (each list will be sorted alphabetically by state, then alphabetically by city within each state)
- DMA Name (each list will be sorted alphabetically by DMA name, then alphabetically by media name within each DMA)
- MSA Name (each list will be sorted alphabetically by MSA name, then alphabetically by media name within each MSA)
- DMA Rank (each list will be sorted by the DMA market rank, then alphabetically by media name within each DMA)
- MSA Rank (each list will be sorted by the MSA market rank, then alphabetically by media name within each MSA)
Although we offer many sort options, it is possible the option of your choice is not listed. However, please remember that once your list is downloaded, you can easily open it in a spreadsheet program (such as Excel) and sort your list based on any of the fields provided.
- Address Type
- Mailing Address – Your list will contain the address where the outlet wants to receive mail.
- Shipping Address – Your list will contain the address where the media outlet wants to receive packages sent via a courier such as Federal Express, UPS, etc.
